How to Grow Your Mortgage Business with Realtor Referrals Using Loan Officer CRM
Why Realtor Referrals Are the Key to Scaling Your Mortgage Business
In the mortgage industry, 78% of top producers close their loans through realtor referrals. If you’re looking to grow your business, working with qualified real estate agents is the fastest and most reliable way to achieve scalable success.
Let’s explore how you can overcome common objections and build a pipeline of high-quality appointments using Loan Officer CRM.
Overcoming Common Objections About Realtor Relationships
When it comes to working with agents, you may have heard these concerns:
- Agents don’t have enough business to send.
- They are high maintenance and demanding.
- They lack loyalty and will move to another lender.
- Every loan officer is already calling them.
Here’s the truth: low-producing agents often reinforce these stereotypes, but top-producing agents are entirely different.
The Secret to Success with Top-Producing Agents
Top-producing real estate agents:
- Close 2, 4, or even 6 deals a month.
- Value clear communication and excellent client experiences.
- Respect systems that consistently deliver results.
- Are open to partnerships with lenders who can provide solutions to their biggest pain points.
How to Build a High-Quality Realtor Referral Funnel
With the right strategy, you can turn your relationship-building efforts into consistent appointments and referrals. Here’s how to do it:
Step 1: Identify Qualified Agents in Your Market
- Focus on agents who have closed at least 8 deals in the last 12 months.
- Use Loan Officer CRM to access a list of 300 qualified agents per month.
Step 2: Offer Solutions to Their Biggest Pain Points
Top agents have a few significant challenges. When you offer solutions to these problems, you become their go-to lender. Inside Loan Officer CRM, you’ll find 8 proven offers pre-built to address these challenges.
Step 3: Launch Weekly Marketing Campaigns
- Build an automated funnel to send one offer per month to qualified agents.
- Cycling through multiple offers ensures you address the right pain point at the right time, increasing your chances of conversion.
Step 4: Commit to Long-Term Follow-Up
- Maintain consistent follow-up for at least one year.
- Stay top-of-mind so you’re the first lender they think of when they experience a pain point with their current lender.
Step 5: Use a Power Dialer for Calls
- Over 50% of appointments come from outbound phone calls.
- A power dialer, like the one included in Loan Officer CRM, makes calls more efficient and eliminates call reluctance.
Step 6: Run Paid Ads Targeting Qualified Agents
- For as little as $5 per day, you can run Facebook and Instagram ads specifically targeting qualified agents.
- Use a mix of content:
- Teach: Share valuable insights to build authority.
- Tell: Highlight real success stories to build credibility.
- Touch: Share personal stories to make yourself relatable.
- Sell: Use proven scripts to pitch your services and ask for referrals.
Why Consistency Is Key to Realtor Success
Building relationships with qualified agents takes time, but the payoff is significant. By consistently following up and addressing their pain points, you’ll earn their trust and loyalty.
Results You Can Achieve with This Strategy
By implementing this system:
- Each appointment setter on our team generates 100 qualified appointments per month.
- Agents start reaching out to you because of the value you provide.
Ready to Build Your Realtor Referral Pipeline?
Feeling overwhelmed? That’s normal with so much opportunity ahead. The best way to get started is to identify which of “The 4 Pillars” is most relevant for you and take it step by step.
What’s Coming Next?
In Lesson #4, we’ll reveal 4 shocking numbers that have transformed other loan officers’ incomes from $3,000 a month to over $30,000 a month. Don’t miss it!
Disclaimer: Hey there, awesome visitor! Just a quick note: The examples we show in our demos are purely for demonstration purposes. We’re not making any income claims or guaranteeing that you’ll get the same results. In fact, many CRM users see zero results because they never actually launch their campaigns. Success comes from action, dedication, and a sprinkle of magic (okay, maybe not magic, but you get the idea). So, while we’re here to guide and support you, your results are entirely up to you!