Welcome to Loan Officer Marketing

In this episode of Loan Officer Marketing, Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in building authority and attracting clients. Whether you’re a new loan officer or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights that can take your business to the next level.

Tune in to learn:

• Hunt Like You’re Hungry – Stop Waiting for Business to Come to You – Paul stresses that success comes from actively seeking out opportunities instead of relying on realtors to send business your way. He shares strategies to stay in control of your pipeline and generate leads consistently, ensuring that you never feel stuck waiting for deals to come through.
• Build Realtor Partnerships by Offering Value, Not Just Asking for Deals – Paul explains how to create real value for realtors. By helping them market for-sale-by-owner properties, providing leads and listings, and positioning yourself as a resource, you can form long-term, mutually beneficial relationships.
• Leverage Social Media & Facebook Groups to Establish Authority –  Paul shares how he built the “New Loan Officer Group” on Facebook into a community of over 50,000 members by focusing on education and support. He explains how any loan officer can create a highly targeted Facebook group centered around a specific niche, allowing them to become a go-to expert in their market. Loan officers can use social media as a powerful tool for referrals and business growth.

Tune in now to learn how to take control of your mortgage business, attract more clients, and build lasting partnerships!