Welcome to Loan Officer Marketing
How Peter Pessetto Helped Book 216 Referrals & 95% More Past Client Business – Without Being a Loan Officer
In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley’s mortgage team to build deep, scalable agent relationships—without ever taking a loan app.Here’s what you’ll learn:
- The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation.
- How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old).
- The simple CRM organization tip that led to a 95% increase in past client business.
Don’t miss this episode!
Want to copy Peter’s system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.
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