Welcome to Loan Officer Marketing

In this powerful episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with J.R. Boston to break down how he’s using the Loan Officer CRM to book more qualified appointments, eliminate follow-up bottlenecks, and help loan officers double their weekly closings.

Whether you’re new to CRM systems or looking to scale your current setup, J.R. shares real-world strategies you can implement immediately.

Here’s what you’ll learn:

• How to book 8–12 qualified realtor appointments per week using automated call sequences and the power dialer.
• The follow-up system that uses AI to automatically collect documents, send emails, and handle communication when clients go quiet.
• The secret to consistent database marketing that helps loan officers generate leads.

If you’re a loan officer looking to automate your outreach and close more loans, this is an episode you can’t afford to miss.

Tune in now to hear the episode, and don’t forget to rate us with five-star ratings and reviews for more amazing episodes!

Test drive the CRM: LoanOfficerCRM.ai